SAM Gala evening is the most festive event of the Serbian Association of Managers. During this evening, the “SAM Annual Awards” are awarded, with the aim of affirming those companies, managers, educational institutions and journalists who advocate for better business conditions, the professionalization of the managerial profession, the promotion of ethical and socially responsible business as well as the development of leadership among young people. This initiative was launched in 2012 and is one of the most prestigious business events in Serbia, which is attended by the highest officials of the Government of the Republic of Serbia, prominent representatives of the business community, public and cultural life, as well as a large number of media.