Lovefest (or Heineken Lovefest for sponsorship reasons) is a summer musical festival which is held in Vrnjacka Banja, Serbia. The festival was founded in 2007 as the electronic music festival, and was ever since organized by group of local youth.Over the last few years, festival had many globally popular performers, including Maceo Plex, Loco Dice, Green Velvet and others. In 2017, Lovefest attracted 100,000 visitors. For 2017, it was nominated for the "Best Medium-Sized Festival" by European Festivals Awards(EFA).