SAM Gala Evening is the most celebrated event of the Serbian Association of Managers. During this evening, the "SAM Annual Awards" are awarded in order to affirm those companies, managers, educational institutions and journalists who advocate for better business conditions, professionalization of the managerial profession, promotion of ethical and socially responsible business as well as development of youth leadership. This initiative was launched in 2012 and is one of the most prestigious business events in Serbia, attended by top officials of the Government of the Republic of Serbia, distinguished representatives of the business community, public and cultural life, as well as a large number of media outlets.